|
|
|
|
|
|
|
|
|
|
|
Press releases are the heart and soul of any public relations campaign. These documents provide information to the press and let them know what happening with your organization. 
|
Company backgrounders, fact sheets, Q&As, pitch letters, and case studies all belong in press kits--whether in print or online. These packages provide everything a reporter needs to know about an organization.
|
Working with the media can be tricky business. By strategizing to build key contacts and pitch articles effectively, LHPR will work to develop long-lasting relationships with members of the press in order to further brand your organization to its target audience.
|
Many trade publications love it when PR professionals offer to craft articles for them. They save in not having to pay a freelancer, and organizations win by being able to educate the industry and share valuable information about their products and services.
|
Writing advertisement copy, marketing brochures, and organizational newsletters are all ways that clients are communicated with. By ensuring that your goals are thoroughly conveyed through all your PR and marketing documents, your organization will be on its way to effectively communicating its overall marketing goals.
|
Some of the best sales tools available are successful stories from existing clients. An effectively written case study on a happy client goes far in helping others to sign on. Goals, objectives, obstacles overcome, and needs met help convey that your organization provides valuable services to clients in need.
|
Participating in trade shows can be a great opportunity to help make an organization more visible in their industry. By working to create publicity surrounding a show through press releases, media interviews, and trade publication articles, your organization can do more to grow its brand recognition and increase sales.
|
Applying for industry awards brings recognition to any organization and helps promote its overall goals. Researching appropriate awards, gathering materials, and working to present your organization in the best light are all aspects of a good awards program. Also, listing your company online on directory sites within your industry can be an effective way to generate leads.
|
Additionally, LHPR has executed press conferences, investor relations programs, corporate and crisis communications plans, sales support programs, and much more. If there is a service that you don't see listed here that falls within marketing communications, please don't hesistate to ask how we can meet your needs!
|
|
|
“There are few people who put their heart and soul into what they do—Lauren is one of these few. When she believes in a cause, she will do everything in her power to make it a success and drive it forward. As a firm, LHPR is dedicated to serving others and doing all it can to take care of business. LHPR's staff is extremely hard-working and committed to excellence. Hiring LHPR is one of the best decisions I’ve ever made.”
John Gilman, Jr.
Director of Marketing
ACS Technologies Group, Inc.
www.acstechnologies.com
|
|
